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In 2005, after the birth of their daughter Maya, Mike and Stephannie Weikert realized that new parents could express a point of view through their baby’s clothing, and saw an opportunity to create fresh, innovative products. Mike developed Small Roar as his graduate thesis project at Maryland Institute College of Art and then took it to the marketplace. The family grew again in 2007 with the birth of their son Eli.

Small Roar, is the fusion of graphic design, free speech, and baby clothes. Using the graphic t-shirt as an inexpensive way to make a visual statement, Small Roar gives babies and their parents a voice.